Big Name Beauty Brand Pledging for Sustainability

Through a perspective change , we can redesign the way our economy works with renewable energy.

It may seem like an innocuous enough industry, but the damage that the beauty industry has had on the environment is well documented. It produced over 146 billion units of packaging in 2018 alone, most of which will end up in landfills or oceans. Though the beauty industry brings visions of brightly colored bottles and containers adorning Insta-worthy bathroom counters, the reality is much less attractive.

Beauty products come wrapped in damaging components like cellophane and Styrofoam, and they often come packaged in non-biodegradable plastic bottles. The damage the industry does to the environment each passing year is concerning, which is why one brand is stepping up and pledging to become more sustainable.

L’Oréal Is Changing the Industry with an Environmental Commitment

Beauty giant L’Oréal recently made headlines with its commitment to the Ellen MacArthur Foundation, which works with influential businesses across all major sectors in the global economy. The goal is to create a “circular economy,” or one that is committed to reuse, recycling, and ultimately creating sustainability on a global scale. L’Oréal joins brands like Google, Unilever, H&M, and SC Johnson in the creation of sustainable, recyclable products and packaging.

Specifically, L’Oréal intends for 100% of its packaging to be reusable, compostable, reclaimable, and recyclable by 2025. The Ellen MacArthur Foundation says that when more major companies like L’Oréal adapt their mindset and adopt the concept of the circular economy, positive systemic change can occur. For example, widespread adoption of the circular economy could lead to a 48% reduction in carbon emissions by 2030.

SmartSolve Leading the Charge

The circular economy has obvious benefits to the environment, but it also benefits the consumer by passing along the cost savings that companies will experience when they commit themselves to sustainability. SmartSolve has long understood the essential role of recycling and waste reduction in the global economy, which is why the company has dedicated its resources to the development of quality sustainable and dissolvable packaging materials.

RELATED ARTICLE: Small Changes Businesses Can Make to Reduce their Environmental Impact

Imagine what could happen if, instead of wrapping 146 billion units in cellophane, beauty companies turned to water soluble paper packaging. Instead of taking up space in a landfill or posing a threat to marine life, packaging would simply dissolve and disappear. That is the kind of future that is possible when companies like L’Oréal, Google, and H&M commit themselves to making a positive difference.

The Ellen MacArthur Foundation is making great strides in helping large businesses across all sectors understand the importance of making the switch to a circular economy. SmartSolve strives to be an innovator in this area and is dedicated to helping as many companies as possible make their packaging eco-friendlier.

To learn more about how we can help your business, please contact us.

The Danger of Single-Use Medical Supplies

Single-use medical supplies helped to revolutionize health care by providing safe, sterile medical supplies to prevent cross-contamination and other medical hazards from unsanitary treatment conditions. Single-use items like plastic straws, stool collectors, and other plastic medical items prevent patients from coming into contact with germs and saves the treatment center time and resources on sterilization. However, this convenience comes with an added cost that many overlook: single-use medical supplies can hurt patients and damage the environment.

How Plastic Single-Use Medical Items Might Harm Patients

Plastic medical supplies can, once used, transmit harmful germs to others—no matter where they go. Plastic lasts an incredibly long time, so disposable medical supplies used for handling blood, feces, or other bodily fluids may retain traces of those substances long after use. Plastic medical devices can also snap and break, potentially posing a cutting hazard due to sharp edges.

Plastic Single-Use Medical Supplies Harm the Earth

While recycling can help cut down on plastic waste in general, many plastic single-use medical supplies do not qualify for recycling. Since they come into contact with so many potentially harmful substances and biohazards, it is not safe to recycle them through conventional recycling practices. More often than not, these supplies end up in landfills after use. They will continue to harm the environment for a very long time, and there is no real way to eliminate this problem aside from switching to ecologically friendly single-use medical supplies.

Choose Sustainability

SmartSolve specializes in water-soluble packaging for consumer products, including products that can be used in the medical sector.

Every water-soluble packaging option sold by SmartSolve dissolves completely in water with no residue. We have also recently developed water-soluble corrugated sheets for more sustainable boxes, backer boards, pillow packs, hang tags, and much more.

We use cutting edge technology to produce different types of water-soluble packaging and adhesives to ensure safety and reliability with every application. One of the products we’ve developed to help medical treatment professionals cut down on harmful plastic waste is our Flushaway Single-Use Stool Collector. Instead of conventional stool collection tools made with plastic that doesn’t qualify for recycling and harms the environment, the SmartSolve Flushaway Single-Use Stool Collector allows for safe, sanitary stool collection with any standard U.S.-sized toilet.

This device is just one example of how SmartSolve can help medical treatment professionals reduce the environmental impact of the medical industry without sacrificing patient care.

If you are interested in water-soluble packaging solutions for the medical industry, contact SmartSolve today for more information.

Small Changes Businesses Can Make to Reduce Their Environmental Impact

Businesses and organizations large and small have some responsibility for reducing waste and recycling when possible. For businesses that have a particularly large carbon footprint, that can seem impossible. However, sometimes taking one small step can lead to bigger changes. Here are some changes that take minimal effort, yet can help protect the environment while still helping a business run.

Choose More Sustainable Packaging Options

Modern companies offer their customers a tremendous amount of variety, but companies that demonstrate environmental responsibility tend to see the most favorable reception among modern consumers. Companies are looking for new ways to reduce the ecological impact of their operations, and labeling can offer a fantastic opportunity.

Shipping is an unavoidable reality of any product-oriented business model. Getting products to customers is going to entail manufacturing, fossil fuel consumption, and transportation. While companies might have little control over these factors, changes can be made to improve sustainability, especially when it comes to product packaging and labeling. The environmental impact of the logistics behind your distribution network are difficult to reduce, but the labeling and packaging processes can be controlled directly.

RELATED ARTICLE: SmartSolve’s Innovative Water-Soluble Technology: Materials

Water-Soluble Packaging Is a Functional, Sustainable Choice

Many modern companies can be more environmentally responsible without being perfect. In fact, there is some environmental impact resulting from virtually every human activity. However, the choices made on the manufacturing end of the business-consumer relationship can be very beneficial to the environment and reduce the overall impact of modern consumption.

Water-soluble packaging from SmartSolve offers businesses an ecologically responsible option for packaging certain consumer products while providing consumers with a purchasing choice they won’t need to feel guilty about making. SmartSolve’s cutting-edge water-soluble packaging material dissolves completely in water with no residue from the packaging itself or the adhesive coating used to keep the packaging together.

Water-soluble packaging allows manufacturers to evenly measure different types of products for easier, safer, and more environmentally responsible use. Instead of a disposable package that may wind up in a landfill, a water-soluble package effectively surpasses recyclable material by offering a product package with no waste whatsoever.

RELATED ARTICLE: Water Soluble Pouch Applications for Consumer Products

Start Making Changes for Your Brand

Some of the types of products that could switch to water-soluble packaging include medicines, chemical compounds for building, drink mixes, children’s toy sets, and much more. Businesses producing any type of product that dissolves in water should consider the benefits of switching to water-soluble packaging, for their customers and for the environment. Some ecologically damaging activities, like shipping and carbon emission from manufacturing, may be unavoidable, but every business can take small steps toward greater sustainability.

Go Beyond Recycling™

Connect with SmartSolve today to begin exploring our line of bio-based, eco-friendly products. During your consultation with our scientific team, you will learn more about how a water-soluble solution can benefit your business.

If your business is looking for labeling, packaging, and other sustainable, water-soluble products, consider SmartSolve.

Water Soluble Pouch Applications for Consumer Products

SmartSolve develops water soluble pouches for various types of products. These pouches are ideal for products that must dissolve in water but may pose risks to end users’ health and safety. Water soluble pouches allow product manufacturers to pre-measure portions and package them neatly in dissolvable single-use pouches. This increases product efficacy while also helping to minimize any potential health or safety risks for the consumer.

Ideal Product Types for Water Soluble Pouches

Consumer trends are constantly changing, and modern life is incredibly fast paced. It may seem challenging to keep up with consumer demands and market trends, but developing unique and effective products that offer value and convenience can help a product-focused business succeed and grow. Some of the best applications for water soluble pouches include:

  • Pouched soap products, which dissolve easily in water for single use.

  • Dishwashing detergent pouches. Consumers have embraced detergent pods and single-use options for dishwashing detergent over traditional boxed powders and bottled liquids.

  • Laundry detergent packs. Similar to dishwashing detergent pouches, water soluble laundry detergent packs allow consumers to easily use detergent for each load of laundry without measuring or touching potentially hazardous cleaning agents.

  • Bath bombs, or dissolving bath salts. These products may irritate skin with direct contact but dissolve safely in water. Water soluble pouches for these products can also create interesting branding opportunities.

  • Children’s toys. Science experiment kits and toys that allow kids to create things from raw materials may include messy or irritating chemicals that kids shouldn’t touch. Water soluble pouches allow kids to enjoy these kits and toys with minimal risk.

  • Insect repellent. Some insect repellents work best when dissolved in water, and some insect traps use water-based solutions to attract and kill insects like flies and mosquitoes. Water soluble pouches allow end users to handle these substances safely.

  • Building chemicals, such as concrete filaments and reinforcing materials. Pre-measured portions of these substances can ensure proper chemical consistency in building materials, meeting building safety standards and safeguarding against code violations.

RELATED ARTICLE: Get to Know Our New Product Naming System

Water soluble pouches offer safety, reliability, consistency and value for any consumer product application. SmartSolve provides water soluble materials, package design and product branding for all types of consumer products.

Go Beyond Recycling™

SmartSolve offers functional water-soluble pouching materials for countless applications.

Connect with SmartSolve today to begin exploring our line of bio-based, eco-friendly products. During your consultation with our scientific team, you can learn more about how a water-soluble solution can benefit your business.

If your business is looking for labeling, packaging and other sustainable, water-soluble products, consider SmartSolve.

Get to Know Our New Product Naming System

SmartSolve offers many different types of water-soluble pouches, each with different properties suitable for different applications. Some products cannot withstand rough handling, while others require specific dosages. Water-soluble pouches allow end users to use these products effectively as intended, without worrying about measuring or careful handling. Additionally, water-soluble pouching materials from SmartSolve deliver fantastic print quality, affording manufacturers with attractive branding on their water-soluble product pouches.

With that in mind, SmartSolve recently updated the naming system for their water-soluble pouch products. Here’s a guide to the letter and number codes that now make up the pouch product names:

  • 3E07 – This pouching material is a 3pt sheet with a very thin adhesive coating. The 3E07 pouching material has excellent print qualities and a relatively strong seal. For manufacturers looking for a good balance of print quality, adhesive security, and dissolving time, the 3E07 is the most-well-rounded water-soluble pouching option SmartSolve offers. 

  • 2X15 – For products that must dissolve quickly in water, the 2X15 pouching material option is ideal. This is SmartSolve’s lightest and fastest-dissolving pouching material available, which includes 2pt water-soluble paper and a slightly thicker adhesive coating than what is used with 3E07 pouching material. 

  • 3X15 – This 3pt water-soluble paper has a slightly longer dissolving time than the 2X15 pouching material, but the adhesive is the same thickness. The thicker paper enables better print quality and a strong seal. SmartSolve ecommerce stock pouches feature the 3X15 material.

  • 2X60 – For a slower dissolving water-soluble pouch, the 2X60 is ideal. This 2pt paper has a thick adhesive coating and the greatest weight bearing capability of any of SmartSolve’s water-soluble, heat-sealable pouching materials.

Why Water-Soluble Pouches?

SmartSolve provides specialized water-soluble pouches for a variety of product-based industries, including:

  • Consumer goods

  • Children’s toys

  • Hazardous powders

  • Industrial chemicals

  • Paint ingredients

  • Construction and concrete supplies

  • Food service

  • Medicine

Water-soluble packing is functional, ecologically responsible, and a necessity for some product manufacturers. Water-soluble packaging enables manufacturers to easily mass-produce individual servings or doses or prepare individual amounts of their products for specific uses, saving customers time and helping keep them safe around some hazardous materials.

Go Beyond Recycling™

SmartSolve offers functional water-soluble pouching materials for countless applications.

Connect with SmartSolve today to begin exploring our line of bio-based, eco-friendly products. During your consultation with our scientific team, you can learn more about how a water-soluble solution can benefit your business.

If your business is looking for labeling, packaging, and other sustainable, water-soluble products, consider SmartSolve.

Greener Product Packages: Pouches 101


For companies that design stellar products, the product packaging should reflect the quality, brand image and values the company has cultivated. Many manufacturers are turning to greener, more ecologically-friendly packaging options for several reasons:

  • Sustainable packaging is less expensive than ever before, potentially cutting manufacturing overhead.

  • Modern consumers appreciate socially responsible and environmentally responsible brands.

  • Choosing environmentally friendly business practices sometimes qualifies for tax benefits.

  • Water-soluble pouches, such as those available from SmartSolve, function more effectively with a smaller environmental impact than similar plastic products.

SmartSolve offers a range of water-soluble pouch packaging options suitable for many different product types.

Functional and Reliable

Water-soluble pouches from SmartSolve dissolve completely in water of any temperature with no adhesive residue. They also allow for fantastic printability, enabling even complex designs and graphics. Print quality on SmartSolve water-soluble pouch paper tends to look better than printing on plastic packaging, as the paper allows for more intricate and sharper designs than plastic will allow. Heat-seal coating retains the packaging’s pouch shape, and SmartSolve water-soluble pouches completely dissolve in 40 seconds or less.

RELATED ARTICLE: SmartSolve’s Innovative Water-Soluble Technology

Environmentally Responsible

Modern consumers often prefer to do business with companies that have proven track records of social and environmental responsibility. Every company has different challenges when it comes to making ecologically responsible decisions for business operations, and SmartSolve water-soluble pouches can be the ideal solution for many types of products.

RELATED ARTICLE: SmartSolve Passes Marine Biodegradation Standards

Maximum Product and Consumer Safety

Many water-soluble products require careful handling, and some of them must remain unexposed to air and other possible contaminants before use. Water soluble pouches from SmartSolve eliminate the need for human contact and preserve the integrity of pouched products. They also protect end users from exposure to potentially harmful substances meant for use with water. Manufacturers can measure exact portions for each pouch, and end users never need to worry about opening the packages. 

Discover How Water-Soluble Pouch Packaging Can Benefit Your Brand

Water-soluble packaging is advantageous in various commercial applications. Ultimately, making the switch to sustainable packaging can increase consumer confidence, alleviate the environmental impact of typical product packaging, and show consumers your company’s dedication to using ecologically friendly materials in your manufacturing processes.

SmartSolve water-soluble pouch technology holds distinct benefits over plastic-based and other water-soluble packaging types. 

Go Beyond Recycling™

If your business is looking for or sustainable, water-soluble labeling or packaging, connect with SmartSolve today to begin exploring our line of bio-based, eco-friendly products. During your consultation with our scientific team, you can learn more about how a water-soluble solution can benefit your business.