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It may seem like an innocuous enough industry, but the damage that the beauty industry has had on the environment is well documented. It produced over 146 billion units of packaging in 2018 alone, most of which will end up in landfills or oceans. Though the beauty industry brings visions of brightly colored bottles and containers adorning Insta-worthy bathroom counters, the reality is much less attractive.

Beauty products come wrapped in damaging components like cellophane and Styrofoam, and they often come packaged in non-biodegradable plastic bottles. The damage the industry does to the environment each passing year is concerning, which is why one brand is stepping up and pledging to become more sustainable.

L’Oréal Is Changing the Industry with an Environmental Commitment

Beauty giant L’Oréal recently made headlines with its commitment to the Ellen MacArthur Foundation, which works with influential businesses across all major sectors in the global economy. The goal is to create a “circular economy,” or one that is committed to reuse, recycling, and ultimately creating sustainability on a global scale. L’Oréal joins brands like Google, Unilever, H&M, and SC Johnson in the creation of sustainable, recyclable products and packaging.

Specifically, L’Oréal intends for 100% of its packaging to be reusable, compostable, reclaimable, and recyclable by 2025. The Ellen MacArthur Foundation says that when more major companies like L’Oréal adapt their mindset and adopt the concept of the circular economy, positive systemic change can occur. For example, widespread adoption of the circular economy could lead to a 48% reduction in carbon emissions by 2030.

SmartSolve Leading the Charge

The circular economy has obvious benefits to the environment, but it also benefits the consumer by passing along the cost savings that companies will experience when they commit themselves to sustainability. SmartSolve has long understood the essential role of recycling and waste reduction in the global economy, which is why the company has dedicated its resources to the development of quality sustainable and dissolvable packaging materials.

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Imagine what could happen if, instead of wrapping 146 billion units in cellophane, beauty companies turned to water soluble paper packaging. Instead of taking up space in a landfill or posing a threat to marine life, packaging would simply dissolve and disappear. That is the kind of future that is possible when companies like L’Oréal, Google, and H&M commit themselves to making a positive difference.

The Ellen MacArthur Foundation is making great strides in helping large businesses across all sectors understand the importance of making the switch to a circular economy. SmartSolve strives to be an innovator in this area and is dedicated to helping as many companies as possible make their packaging eco-friendlier.

To learn more about how we can help your business, please contact us.